Make gift cards visible at every decision point
Do not hide your gift card offer at the bottom of your site. Give it a clear place in the navigation, on the homepage, at the counter and in social posts. Repetition matters: customers need to see the offer exactly when they need a gift.
Sell gift ideas, not only amounts
An open amount is useful, but concrete proposals often sell better. Think of “breakfast for two”, “60-minute massage”, “shopping credit for the new collection” or “birthday dinner”. It helps the buyer decide faster.
Use existing customers as a sales channel
Happy customers are your best advocates. Mention gift cards in your newsletter, after a positive customer experience or naturally at the counter. Even a short verbal suggestion can create extra sales.
Practical tips
- Place a clear “Buy a gift card” CTA on your website.
- Create seasonal social posts with concrete gift ideas for your audience.
- Train staff to mention gift cards briefly and naturally.
- Use strong visuals of the card or the experience, not just text.
Frequently asked questions
Where should I place gift cards on my website?
Place them clearly in the navigation, on the homepage and on relevant service or product pages.
What converts better: open amounts or packages?
Both can work. Open amounts provide flexibility, while packages help undecided customers choose faster.
Should my team actively mention gift cards?
Yes. A short, natural mention at the counter can have a real impact on sales.